About Us
In 1961, when Russel W. Knudsen began bottling fruit juices from his organic grape vineyard, he did so on one condition: his fresh pressed and blended juices would never have artificial flavors, preservatives or sugar added to them. This commitment ensured that customers who came up the hill to Knudsen's Paradise, California, Concord grape vineyard could always buy the finest juice available. Little did the R.W. Knudsen Family® know, he was starting a tradition of innovation in health-conscious products.The R.W. Knudsen Family® tradition of integrity, innovation and variety continues today. The company's commitment to developing health-conscious fruit products based on consumers' needs has led to the introduction of many refreshing ideas. These include: Recharge sports beverages, fruit-juice Spritzers, non-alcoholic celebratory beverages, and more. Simply Nutritious and Pure Juices have become some of the R.W. Knudsen Family® brand's most popular items, and some of the best selling products in the natural foods industry.
Today, the R.W. Knudsen Family® brand's diverse offerings include natural sports drinks, more than 125 types of natural, organic fruit and vegetable juices, elegant celebratory beverages, bubbly Spritzers and Spritzer Lights. In keeping with "family tradition," the R.W. Knudsen Family® products are still made from 100 percent natural ingredients without any added sugar, preservatives or artificial colors.
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